I crafted the visual identity and branding for Wave Cafe, a speciality coffee shop that distinguishes
itself as a surf-centric, community-oriented haven. Placing a profound emphasis on the combination
of connection, coffee culture, and the spirit of surfing, the brand unfolds from a bespoke typeface, inspired by the rhythmic patterns of ocean waves, to a comprehensive logo and identity that authentically encapsulates the essence of Wave Cafe.
The journey of design innovation extended beyond the digital realm, weaving its way into tangible expressions through thoughtfully curated apparel and packaging. Each element of the Wave identity resonates with the cafe's core values, creating a cohesive and immersive brand experience. The custom typeface serves as the foundational building block, mirroring the ebb and flow of waves and seamlessly translating the cafe's commitment to providing a space where community, coffee, and the thrill of surfing converge.
TYPE DESIGN
ART DIRECTION
GRAPHIC DESIGN
BRANDING