00 / 06List of Works

001SET PIECE
Indepedent Fashion Editorial, 2026Bringing women’s football into a fashion-led visual world, SET PIECE centres presence, aspiration and collective identity. I shaped the creative direction from concept to shoot, guiding casting, wardrobe and composition, then developing the imagery into a wider campaign.

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002
Fashion in Motion
Autumn Fashion Campaign
Merry Hill, 2025Fashion in Motion is an autumn campaign for Merry Hill’s The Edit, bringing energy to the season through movement, slow-shutter photography and unexpected flashes of red. I led the art direction from concept to shoot, shaping casting, locations, styling and movement to create a filmic visual world across outdoor, print, digital and social.

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003A Matter of Taste
Retail Campaign
New Acres Wandsworth, 2026A Matter of Taste positions New Acres as a shopping destination through five distinct characters, each expressing a different take on personal taste. I developed the concept and art direction, bringing together products from its independent retailers through character-led styling, copywriting and campaign design.

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004Visual Identity
Another Narrative, 2024For Swiss creative agency Another Narrative, I translated the idea of bringing clarity to complex subjects into a distinct visual world. Human photography, framing and blur shaped the art direction, woven into a brand identity built around clean typography, bold colour and a circular graphic system.

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005Visual Identity
Helia Collaborative, 2025/6 A brand identity for feminist intermediary Helia Collaborative, built around light as a symbol of connection and redistribution. I developed the identity, design system and photographic art direction.
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006Cold Dead Fish
Independent Beauty & Fashion Editorial
Coming soon

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